The next evolution of the viral dance craze is the emote: premade dance animations that players can make their avatars perform. Because games have a limited selection of dances available, a popular game can propel any move it incorporates into ubiquity. Last spring, Fortnite held a contest in which contestants could submit videos of dance moves, and the winning move would be added to the game. While Orange Shirt Kid did not win — he placed 23rd — his video was a fan favorite that went viral , leading Epic Games to add the move anyway. The popularity of dance moves and their transmission around the internet can lead to a number of tangled questions that the culture is currently wrestling with. Can someone own a dance move — legally or even morally? If a dance goes viral, who deserves the credit?
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You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation. On March 30th, , the video game Fortnite launched a contest called the "Boogiedown Challenge. Develops honor the winner with a dance emote based on their submission.
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Epic Games is facing yet another lawsuit over the use of dance moves in Fortnite , although this one might not be so straightforward. The mom of Orange Shirt Kid , whose Random dance reached the game as Orange Justice, is suing Epic for allegedly using the routine "without consent or authorization" and thus violating his copyright and trademarks. Rachel McCumbers' son submitted the dance to Epic as part of its BoogieDown contest and initially didn't pass muster, but a wave of support including a petition led the developer to include it in the game regardless. There's no question that Orange Justice is his -- it even uses his catchphrase, "it's also a great exercise move. From the outset, the BoogieDown contest made clear that entrants waived rights and wouldn't be paid. While Orange Shirt Kid didn't strictly win, McCumbers' lawsuit doesn't even acknowledge the contest's existence, let alone make a case that the dance was selected outside the contest's terms.
As of this writing, 4, people have signed the petition to make Orange Shirt Kid the winner. So many of the Fortnite dances are inherently pretty cringe-worthy, which is exactly what makes them so great. The dance itself defies convention and definition. Even the original Twitter submission saw tons of traction, with more than 39, likes and more than 17, retweets by Monday morning.