Barter Media Brokers provides a viable solution to your corporate advertising needs. Save cash and use your company's products, services and other assets to finance and pay for major advertising campaigns. Receive up to full retail value for your under performing assets, excess capacity and perishable inventory Improve your cash flow - Expand your market share - Open new distribution channels. Manage Excess Capacity. Increase Sales Figures. Solve Occupancy Challenges.
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Since the beginning of time people exchanged goods and services in lieu or using money. Barter marketing or corporate trade companies can work alongside a media buying agency to find appropriate media placements and negotiate funding the placements without cash. Typically trade credits are used instead or in some cases, products or services are bartered. Brands can also broker deals with barter firms for their unwanted inventory and apply those payments to media buys. They are typically valued at a dollar per credit and are traded for media placements and ads equal to the cost to purchase the ad in cash. It allows you to build in more to your current ad budget.
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Media barter is experiencing something of a paradigm shift. Once seen as a side-line somewhat questionable activity, it is now playing a significant role in the marketing and distribution strategies for companies ranging from SMEs to large multinationals. Yes the recession has its part to play — when times are tough businesses need to find new and different ways of creating efficiencies. But media barter itself has developed more transparent processes for helping advertisers to increase their media budgets and extend brand distribution into new channels. With many of the top 20 media agencies now boasting specialist barter teams, media barter is becoming an integral part of the media planning process. But the basic principle is the same: advertisers transfer the margins on their goods and services to the media they want. By doing so, they are able to make significant cost savings on the incremental media they want, with the discounts they would normally expect.
As keepers of the marketing budget, it pays to consider creative, out-of-the-box strategies to stretch your ad dollars. Media barter is a solution media buyers and planners leverage to help brands and agencies maximize their media buys. The barter system, exchanging goods and services instead of money, has been a way of doing business since ancient times and is still commonly practiced today.